What Hertfordshire County Show Meant for Terravore

There are some moments in a business journey that remind you why you started. For Terravore, exhibiting at the Hertfordshire County Show was one of those moments.

Over two incredible days, we had the opportunity to introduce thousands of visitors to an idea that is simple, yet often overlooked: food waste isn't waste at all. It's a resource that belongs back in the soil.

The County Show brought together farmers, families, businesses, schools, growers and environmental organisations from across Hertfordshire. It was the perfect place to start conversations about healthy soils, regenerative agriculture and the role that composting worms can play in creating a more circular food system.

More Than Just Worms

One of the most rewarding parts of the weekend was seeing people's reactions change.

Many visitors approached our stand curious about worms, but left talking about soil health, carbon, food waste, biodiversity and the future of farming. Children were fascinated by the worms, while adults began asking bigger questions:

• Why do we send so much food waste to landfill?
• How can businesses recycle their food waste locally?
• Does vermicompost really make a difference?
• How can I start composting at home?

Those conversations are exactly why Terravore exists.

Valuable Connections

The show wasn't just about speaking to visitors. It also gave us the opportunity to connect with people who share our vision.

We met farmers interested in trialling vermicompost, local businesses exploring more sustainable ways to manage food waste, educators passionate about teaching the next generation about healthy soils, and organisations looking for innovative ways to support environmental projects across Hertfordshire.

Each conversation reminded us that meaningful change happens through collaboration.

Learning Along the Way

As one of our first major public events, the County Show was also a valuable learning experience.

We tested new display materials, educational resources, and ways to explain complex environmental issues in ways everyone could understand. We learned what questions people ask most often, what excites them, and where there are still opportunities to raise awareness.

Those lessons will shape our future workshops, school visits, community events and Living Labs.

Looking Ahead

The Hertfordshire County Show wasn't the finish line; it was another step forward.

Since the event, we've continued conversations with potential partners, explored opportunities to establish demonstration sites, and strengthened our vision of creating a local circular economy in which food waste is transformed into a valuable resource for growers, gardeners, and farmers.

We're incredibly grateful to everyone who stopped by our stand, asked questions, shared ideas, or simply took the time to learn something new. Every conversation helps build momentum towards a future where food waste is no longer seen as rubbish, but as the beginning of healthier soils and more resilient food systems.

If you met us at the show, thank you for being part of our journey. If you didn't, we hope you'll follow along as Terravore continues to close the food waste loop, one worm, one conversation and one handful of healthy soil at a time.

Until next time,

Wormly, 🪱

The Terravore Team